Preference

Liquid-Creme Fade-Resistant Permanent Haircolor

• Easy to use, do drip, oxidative liquid cream formula
• Superb Gray Coverage
• L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex and lock in color
• Translucent, soft and shimmering color
• Lavender base to prevent green cast
• 25-minute automatic color processing
• 32 Beautiful, luxurious shades

Preference Mega Reds

• Specially formulated to deliver intense red shade results
• Rich Conditioning
• L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex & lock in color
• 25-minute automatic color processing
• Available in 8 stunning, vivid red shades

Preference Mega Browns

• Formulated to deliver deep, rich brown color results
• Rich Conditioning
• Superb Gray Coverage
• L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex and lock in color
• 25-minute automatic color processing
• Available in 8 luxurious, fashion brunette shades

Preference Mega Blondes

• Delivers the most-exquisite high-lift blonding in just one step
• Lifts up to 4 levels, no pre-lightening required
• Patented Specific Conditoning Complex provides extra protection and conditioning to hair
• L'Oreal Anti-Fade Color System delivers special patented colorant molecules to penetrate the hair cortex & lock in color
• Use only with Mega Blondes Developer
• Available in 8 extraordinary, brilliant blonde shades